I was one of the few lucky people who managed to sample the tasty morsels from this Japanese restaurant before it opens tomorrow! Imakatsu Singapore had a soft opening yesterday and today, for both lunch and dinner, where 50 patrons dined free provided they gave feedback after their meals. It was a great and effective marketing tactic, as news spread through word of mouth and people reached as early as an hour before to grab a space.
We arrived at 11.40am, 50 minutes before the stipulated time and yet there was already a queue ahead of us. The line extended as time passed and soon, the staff had to turn potential patrons away.
What I like about how they conducted the tasting is that they let people in by batches, so that they could maintain both service standards as well as quality control.