Woo Ricebox might to unfamiliar to some Singaporeans, but it is actually a well-known brand in Taiwan. Established in 1939 in Taitung, it mainly catered to hungry travelers who took long train rides from Hualien to Taitung. Now, it has come so far since its humble beginnings and has over 200 stores in Taiwan!
The outlet at Jurong Point is its second in Singapore. The flagship outlet is at Ocean Financial Centre has been a popular hit with busy people working in the Cenrral Business District, who like a filling single-portion takeaway option. Also, while it provides for takeout, the food is freshly prepared only upon order.
The main differences between the two outlets are that the snack menu at Jurong Point is more comprehensive and the audience Woo Ricebox at Jurong Point hopes to draw are families.
Did you know that there is a Royal Gong Cha outlet inside the restaurant? It is also managed by Royal T Group, which Woo Ricebox is subsumed under. The concept is to present a one stop shop where patrons can consume both food and drinks originating from Taiwan.